HUAWEI P40 Series - The Next Flagship Age Of Visionary Photography
Housing Huawei’s largest
CMOS sensor yet, the HUAWEI P40 Pro delivers all-day Super Definition
photography with powerful cameras, high performance 5G and cutting-edge design
Huawei
Consumer Business Group (BG) today announced in China the HUAWEI P40 Pro+, HUAWEI
P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones
featuring cutting-edge designs with ground-breaking camera innovations that
radically expand mobile photography and video capture possibilities. The Huawei
P40 Pro will be available on shelves in Qatar on the 9th April.
The
HUAWEI P40 Series continues the series’ heritage of imaging excellence. The
large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively
boost light intake for enhanced low-light performance, while a new periscope
design realises 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus.
The advanced hardware is embedded in a beautiful and compact enclosure
featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding
fluidity and responsiveness.
Unprecedented Design
The
HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI Quad-curve
Overflow Display. Inspired by the art of motion, the display takes on a curved
edge on all four sides, creating a shape that is reminiscent of water on the
cusp of overflowing from the rim of a filled cup. The super narrow bezels and
streamlined round corners ensure an ergonomic hold and a near borderless look,
while an enhanced in-screen fingerprint reader offers 30 percent faster
biometric authentication.
Available
in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two
innovative refractive matte glass finishes – Blush Gold and Silver Frost, the
HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI
P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and
polished to ensure it stands the test of time with incredible durability and
timeless style. This unique design comes in two iconic colours: Ceramic White
and Ceramic Black.
All-Day Super Definition Photography
Embedded
in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system,
available in triple-camera, quad-camera and penta-camera configurations. The
HUAWEI P40 delivers outstanding photographic results with ultra wide-angle,
wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of
the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF
Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see
the unprecedented with the SuperZoom Array, which supports 10x true optical
zoom and 100x maximum digital zoom.
The
HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s
largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports
pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD
AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion
Engine integrates and processes data from multiple cameras to generate a
comprehensive improvement in picture quality.
HUAWEI
P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom
and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto
Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light
intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x
SuperZoom Array with a new periscope design that reflects light five times,
extending the light path by 178 percent to support 10x true optical zoom. The
optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in
tandem with AI to realise Triple OIS+AIS for vastly improved photo and video
stabilisation.
Skin
tone and texture are faithfully reproduced by a new Multi-spectrum Colour
Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45
percent. Deep learning algorithms provide real-time portrait optimisations that
enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF
Camera and IR Depth Camera that support autofocus and Bokeh reproduction to
deliver the same outstanding portrait effects that are signature to Huawei
devices, as well as IR Face Unlock for device unlock even in low light
conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which
includes AI Best Moment, a new smart photography feature that chooses the best
frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can
do away with unwanted subjects and glare from the frame, allowing users to
easily enhance their images after the fact.
A Powerful Pocket-Sized Video Camera
The
40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal
length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2
aspect ratio. SedecimPixel Fusion Technology is built into this camera to
support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to
boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion
video capture.
HUAWEI
P40 Series supports real-time Bokeh effects for videos. Similar to the results
of a wide aperture lens, this feature adds progressive Bokeh to help highlight
the main subject of the footage. The telephoto camera can capture high quality
zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available
on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio
source and amplify its sound at the same time.
An All-Connected 5G Powerhouse
The
HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G
connectivity with the most comprehensive 5G band support, robust AI performance
and power efficiency. Display responsiveness and gaming experience are taken to
the next level by the upgraded graphics rendering engine making the most of the
90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The 160MHz Wi-Fi 6 Plus
technology featured in the full line-up offers high-speed connectivity with
support for 2,400Mbps peak theoretical transmission speed. The industry-leading
40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast
and convenient charging. The chipset is given the thermal headroom to deliver
exceptional performance by the advanced cooling systems, including the bespoke
4-in-1 SuperCool system in the HUAWEI P40 Pro+.
The
EMUI 10.1 operating system introduces a host of new features that enable a
richer, more seamless AI life. HUAWEI MeeTime[1] supports 1080p
Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and
delivers clear picture quality even in low light or weak signal conditions.
Users can also share their phone screen with the other party during the video
call and mark-up notes to quickly share thoughts.
Huawei
Share facilitates high-speed file transfer between the smartphone and other
devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series,
consumers can stream music to a smart speaker, initiate screen projection and
connect to Wi-Fi by tapping the device[2] they want to
connect to with their phone. New functionality added to the Multi-screen
Collaboration allows users to easily answer video or voice calls hands-free
directly through the PC, and open files and hyperlinks on the smartphone with
native PC applications for enhanced productivity.
Working
in close collaboration with global developers, Huawei offers a wide range of
global and local apps on AppGallery, Huawei’s official app marketplace. Users
can also enjoy a rich library of quality entertainment media on HUAWEI Video,
HUAWEI Music and HUAWEI Reader, with new additions from top content providers
being added on a continuous basis.
Alongside
the HUAWEI P40 Series, Huawei also launched the HUAWEI WATCH GT2e, HUAWEI Sound
X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER Eyewear, further
enriching its product portfolio of all-scenario products that are designed to
help consumers live a better digital life.
26 March 2020
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