HONOR India Releases ‘HONOR Rap Battle’ To Review Their Latest Smartphone - HONOR 9X

HONOR, the global technology brand, recently announced the launch of ‘HONOR Rap Battle’ campaign, with series of Rap videos created exclusively for its latest smartphone – HONOR 9X. Performed by various budding Rap artists, the videos talk about how the smartphone is ‘Xtraordinary’ in the market and highlight various features of the latest HONOR 9X in a Rap style. Targeted to the young Indians, who believe in expressing their thoughts, opinions and views openly to the world, the “HONOR Rap Battle” is a unique and engaging activity conceptualized by HONOR India.

The ‘HONOR Rap Battle’ videos, highlight key features of the HONOR 9X in rap style. In order to encompass social media and its users with Xtra fun and entertainment, the videos went live on the brand’s social media - Twitter, YouTube and Facebook, leading to large scale buzz and engagement with more than 3.3M views across all the platforms.

To make the ‘HONOR Rap Battle’ initiative more engaging, HONOR India also held a contest where the users had to review the HONOR 9X smartphone in their own Rap style. Users posted their entries online, tagging HONOR India social media handles along with official hashtags - #HONOR9X, #RapBattle and #UpForXtra, to win the latest #HONOR9X. The contest became an instant hit as the #RapBattle trended No. 6 on Twitter with HONOR India receiving over 350 entries while additional entries are still pouring in.

Additionally, the HONOR Rap battle music was used on TikTok for the #UpForXtra challenge, where users were asked by HONOR India to show their Xtraordinary talent with the ‘HONOR 9X #UpForXtra rap’ playing in the background. The participants had to perform the hook-step of the song created exclusively for the song and tag @HONOR_India and #UpForXtra in their posts. Among the participants, six lucky winners stood a chance to win the latest HONOR 9X.

HONOR India received over 4,200 entries for this challenge and a phenomenal views of over 5.7 billion on #UpForExtra hashtag.

HONOR 9X: The Pop-up Selfie Smartphone with 48MP AI Triple Camera

The HONOR 9X, launched on 14^th January, 2020 in India, is already a hit amongst the millennials with its stylish looks and advanced features. The product features a 16.7 cms (6.59-inch) FHD+ Full View display with 91% screen to body ratio for a seamless viewing experience.

Besides the first from the brand - 16MP AI pop up selfie camera, the device also features a versatile 48MP AI Triple Camera setup with 8MP Super Wide Angle lens for 120 degrees FOV and 2MP lens for depth recognition, among other photo and video capture enhancements on the device. Other AI features include AI handheld detection, AI light detection, AI processing for utmost clarity and AI video stabilization, for the consumers to shoot like professionals.

For the gaming enthusiasts and multitaskers, HONOR 9X boasts of HiSilicon Kirin 710F chipset, 4/6GB RAM and 128 GB ROM (expandable upto 512GB) with 4000mAh battery and GPU Turbo 3.0 technology boost the device’s performance and give you the ultimate experience.

HONOR 9X is available in Sapphire Blue and Midnight Black colour variants, featuring 6GB and 4GB RAM along with 128GB inbuilt memory. The product is being sold on Flipkart at INR 13,999 for the 4GB variant and INR 16,999 for the 6GB variant.

Rap Battle Video 1:

YouTube: https://www.youtube.com/watch?v=fO04BhAWAgE

Facebook: https://www.facebook.com/watch/?v=619634362119808

Twitter: https://twitter.com/HiHonorIndia/status/1218114195599683584

Rap Battle Video 2:

YouTube: https://www.youtube.com/watch?v=M4inxIu6QFs

Facebook: https://www.facebook.com/watch/?v=194795935032767

Twitter: https://twitter.com/HiHonorIndia/status/1218504005380444161

Rap Battle Video 3:

YouTube: https://www.youtube.com/watch?v=NRMbiWkj7cQ

Facebook: https://www.facebook.com/1062411950443013/posts/3966625373354975/

Twitter: https://twitter.com/HiHonorIndia/status/1218833462175485952?s=20

New Delhi, 23^rd January, 2019