HCL Digital Concerts - India’s First Talent Identification and Nurturing Platform for Indian Classical Performing Arts Unveiled

HCL Concerts, an initiative dedicated to promoting Indian classical performing arts, today unveiled HCL Digital Concerts. A first-of-a-kind initiative, HCL Digital Concerts is aimed at identifying, nurturing and supporting the next generation of talent in the Indian classical performing arts space. It will provide a platform to young and aspiring artists to showcase their talent to the world through a digital medium. HCL will also support the artists in their journey to emerge as the next generation of performers as well as build their web presence.

The selection process for HCL Digital Concerts comprises:

• Inviting entries – artists from all sub-genres including vocals, instrumental and dance across classical, semi-classical, fusion, Sufi-fusion and classical-fusion from across the country are invited to submit their entries at –

https://www.hclconcerts.com/digitalconcertsapplication/

• There is no application fee

• Identifying talented performers - 36 artists will be identified by specialized agencies from the overall entry pool, over 12-months

• These artists will perform at 12 HCL Digital Concerts (over 12 months) – with three artists or bands per Concert

• Performing with the legends – HCL Digital Concerts will further shortlist the 36 artists to identify Nine top performers who will get an opportunity to share the stage with established legends

 • Maestros of Indian Classical performing arts - Amaan Ali Bangash, Ayaan Ali Bangash, Anil Srinivasan and Purbayan Chatterjee are part of the jury that will identify these nine performers

HCL Digital Concerts initiative is also creating a program to help these talented artists maximize their potential. This will include building compelling artists’ portfolios, giving them sustained exposure on the HCL Concerts web platforms and helping them connect with other platforms and agencies. HCL Digital Concerts will also train them to leverage the power of social media to engage with and increase their followers.

The conservation and promotion of India’s art and cultural heritage is very close to HCL’s heart. To this end, HCL has been organizing HCL Concerts for 21 years, dedicated to nurturing and promoting talent rooted in the glorious heritage of Indian classical performing arts. Concerts under the umbrella of HCL Concerts are organized at Delhi NCR, Lucknow, Nagpur, Madurai, and Chennai in India and at New York and San Francisco in the US regularly throughout the year. Over 600 artists have graced this platform and have contributed towards reinvigorating the Indian classical performing arts.

Over the years, more platforms have been developed to contribute to the growth of the Indian performing arts ecosystem. Most notable of these are the HCL music App, allowing music lovers across the world a chance to enjoy the most comprehensive collection of classical music from the comforts of their home for free, and HCL Digital Concerts, a talent identification and nurturing program aimed at showcasing the talented and upcoming classical performing artists to a global audience through a digital medium.

New Delhi, Delhi, India