Dish TV India Introduces ‘Orbit’; A New User Interface For Its Dish SMRT & D2h Magic Range Of Connected Devices

~The new UI comes with a wide range of new features and brings even more seamless experience for users in a highly-integrated way~

In an endeavour to enable consumers to have seamless TV & online viewing experience, Dish TV India Limited, world’s largest single-country DTH Company today announced roll-out of ‘Orbit’, its new user interface for its recently launched SMRT & Magic range of connected products for both its brands DishTV & d2h. Orbit is packed with an array of exciting features addressing best of aggregated content from various traditional and online sources available on the platform.

With a simple yet exceptional UI design, Orbit is developed to create a balance between entertainment and information by providing smooth integration of Live TV, OTT, and other value-added services. Dish TV India collaborated with Tata Elxsi for doing the UX enhancements for its connected devices. Thorough consumer research, interaction modelling , multiple rounds of UI design testing were conducted to provide a simple, attractive and engaging interface, resulting in efficient and all-rounder user experience.The new interface will leverage artificial intelligence and machine learning to make it easier to find content on TV where users are restricted to traditional remotes.

The new UI will allow the users an access to the featured content and simultaneously to all the new and trending content available on different OTT apps with deep-linking support. A dedicated ‘My Zone’ section is designed to quickly access items pinned by user along with recommendations personalized basis one’s preferences. The refreshed look is now live for Dish SMRT and d2h Magic range of products and would soon be rolled out on recently launched Android set-top box Dish SMRT Hub.

New Delhi, 20 December, 2019