PVR Cinemas Celebrated Halloween With Exclusive Screening Of Horror Films
PVR Cinemas, the largest and the most premium film
exhibition company in India organized ‘Horror Nights’ to celebrate Halloween
2019, screening hand-picked horror films “A Quiet Place” and “Pet Sematary” across metros and tier 1
cities. The excitement and enthusiasm amongst the movie buffs for the newly
popular concept of Halloween led to an overwhelming response from across age
groups. The two-day festival proved to be a success by clocking huge footfalls
at the theatres. The movies were screened across 8 cities namely – Delhi and NCR, Mumbai, Pune, Ahmedabad, Surat ,
Hyderabad , Bengaluru and Chandigarh
The initiative aimed at screening best-loved horror films for the movie
patrons, making for an innovative step towards the celebration of Halloween. To
further escalate the overall experience, the movies were screened in 4DX
technology. The 4DX format, introduced by PVR Cinemas is a revolutionary
cinematic experience which stimulates all five senses with high-tech motion
seats and special effects including wind, fog, lightning, bubbles, water, rain
and scents, in both 2D and 3D formats. These effects work in perfect
synchronicity with the action on screen - creating the most un-missable and
exhilarating cinematic experience yet.
Halloween special is an extension of PVR’s existing property Horror Nights in 4DX technology.
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