Indus App Bazaar Onboards Global Short Video Creation Platform – Likee

The global short video creation platform joins 400,000 apps on Indus App Bazaar to expand reach in Indian markets

Indus App Bazaar, India’s fastest growing content marketplace, today announced partnership with Likee which targets to expand reach in the Indian market. The global short video creating platform is available for free downloads and will now cater to 60 million users every day driving hyperlocal content and diversity among users.

Indus App Bazaar, a homegrown app store built with AI recommended solutions has been facilitating international apps such as Likee to drive the online video landscape in India. The latter will effectively use Indus App Bazaar to leverage personalized video content to its indigenous audiences spread across diverse socio-economic backgrounds. Indus App Bazaar will facilitate users to creatively express themselves through Likee to produce customized video content.

India has been witnessing an observing shift towards digital formats. With the penetration of internet across hyper-local markets and access to multimedia devices, the time being spent on consuming videos have effectively increased. 

The mobile app industry has leveraged the access to affordable data and surge in interest from diverse markets around the country to drive the online video market through localization, simplicity and personalisation. 

It has also paved the way for the emergence of homegrown platforms such as Indus App Bazaar which interface short-form, user-generated video content apps including Likee.

Mumbai, November 27^th, 2019