Godrej Interio Urges India To Make Space For Life Through Its New TVC Campaign

The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations; reminds the vital role played by their furniture in bringing a home alive

Godrej Interio, India's leading furniture and interior solutions brand in both home and institutional segments, recently unveiled a TVC as part of its new campaign - Make Space for Life. The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations and reminds the vital role played by their furniture in bringing a home alive.

The aesthetically shot TVC reflects how design innovations from Godrej Interio have been a catalyst in transforming lives. For instance, the kitchen is not just a cooking space but has evolved into an intimate space. Similarly, the living room now doubles up as a family space on the weekdays and a socialising space on weekends; while a bedroom is no more only a place to rest but also handles the pressures of professional world-and even turns into a nursery for the toddlers at home.

Credits:

Client:  Godrej Interio

Creative agency:  Contract Advertising 

Agency Team:  Sagar Mahabaleshwarkar, Rohit Srivastava, Ayan Chakraborty, Rahul Ghosh, Rajesh Mehta, Monami Karmakar, Rohit Chatterjee, Pooja Ghatak, Pranali Mazmudar, Anwesha Praharaj, Sameer Bhave, Ranjit Mhatre

Production house:  Small Fry Productions

Director:  Parikshit Vaidya

NEW DELHI, Oct. 1, 2019