Sansui Launches New Range Of Tech-Powered India Specific Products Across Consumer Durables And Electronics
-Collaborates with Tech majors Google, Dolby, Netflix, MediaTek and
Flipkart to offer superior lifestyle experience to consumers
-Announces plans for setting up manufacturing unit in India by June 2020 in-line with Government’s
‘Make in India ’
initiative
-Projects India
turnover of INR 3500 crore by FY22
-Plans to invest INR 1000 crores in Indian operations in the next three
years
-Attractive introductory festive offer pricing on products
Japanese Consumer Electronics giant
and one of the leading consumer electronic companies in India , Sansui, launched a new range
of technologically powered consumer durable and electronic products in the India market
today. The diverse product portfolio includes smart Televisions, Washing
Machines, Audio Devices, Air Conditioners, Refrigerators, Small Kitchen
Appliances etc. and will be available in the market from September’19 across
offline and online platforms.
Sansui has
collaborated with major players including leading global internet entertainment
service providers Netflix and Dolby as well as technology partners Google and
MediaTek, to ensure a smart and enhanced TV viewing experience in its latest
range.
In-line with the
Government’s thrust on ‘Make in India’, Sansui also announced
setting up of a state-of-the-art manufacturing unit for TVs, washing machines,
refrigerators and air-conditioners spread over 30 acres in Gurugram
by June 2020. The new facility will serve as a key manufacturing hub for Sansui in
South East Asia besides generating around 3000
new employment opportunities in the country.
Sansui recently announced a strategic partnership in India with
Delhi-based business conglomerate Jaina Group to consolidate its presence in
the India & South East Asian markets. The Group plans to invest INR 1000
crores in Indian operations in the next three years and is eyeing a turnover of
INR 3500 crore for the Sansui brand in India by FY
2022.
Building on its expertise of handling Global Brands in India, Jaina
Group will make Sansui products available through 6000+ retail
partners and a robust after sales service network of over 400 service centres,
2250 + certified field engineers and pin code coverage of 96%. The
products will also be available through online partners like Flipkart.
With a focus on honest and fair pricing and keeping in mind the
forthcoming festive season, Sansui’s latest range is priced
attractively across product categories.
Through its renowned Japanese technology, Sansui brings
the perfect combination of features and aesthetics with its new range of
consumer durables and electronics.
The new range comes loaded with smart features and the latest technology
at an honest price and is targeted at millennials, who are brand conscious and
have a preference for the latest and innovative lifestyle products.
- Smart TVs –Transcend
into another realm with the breathtakingly immersive and seamless LED TVs
pre-installed with Netflix 5.1 and YouTube with dedicated keys on remote,
IPS display and wide viewing angle. Experience immersion ranging from
HD, FHD, UHD/4K to QLED in regular and Smart TVs designed with innovative
Japanese technology, producing Incredible sound and stunning details, and
life-like colours. Sansui’s latest
range of Smart TV’s will be available at an introductory price of INR
12,490 to INR 60,490.
- Washing
Machines - For hassle-free laundry, the new range combines
hygienic washing and pre-set options. The smart-cleansing programmes and a
swarm of innovative features leading to convenience and efficient
performance are developed exclusively for the Indian households. The
Washing Machines cater to every requirement with models such as
semi-automatic, top loaded fully automatic and front-load fully automatic
and will be available between INR 8790 to INR 24990.
- Refrigerators –Prioritising
utility and comfort, stylish and powerful refrigerators to keep your food
fresh.
- Sansui Blast
Speakers - Designed specifically for party lovers, the
speakers focus equally on trendy design and technological innovation. With
good quality bass, Bluetooth, USB & AUX ports, the speakers are
portable with wireless microphones.
- ACs – Specifically
designed for the Indian geography and consumers, this chic range perfectly
complements your modern lifestyle by keeping the house cool and fresh.
- Home
Appliances – Coffee Maker / Toaster – Adding to the elegance
and luxury of your abode, enhance your lifestyle with pioneering home
appliances produced with utmost care using advanced technology.


No comments
Subscribe To Comment