Panasonic Forms Strategic Alliance With E Ink To Launch Innovative Retail Technology Solutions In India

Panasonic India, a leader in innovation and technology, today announced a strategic alliance with E Ink, a pioneer in ePaper technology, to provide innovative display technology solutions for the retail industry in India. With this association, Panasonic is launching an all-new Electronic Shelf Labelling (ESL) solution to support retailors to improve operational efficiency and customer experience over traditional paper-based price labels.

The retailers across the country will be able to experience the ease and simplicity of the Electronic Shelf Labelling (ESL) platform to be provided by Panasonic. The ESL solutions will help retailers to alter prices on a real-time basis, monitor product information, showcase promotional discounts, reduce pricing errors, respond to their customer traffic patterns and reduce wastage through seamless promotional pricing changes for perishable goods. 

The ESL solution developed at the Panasonic's India Innovation Centre (IIC), will allow retailers to ensure operational efficiencies by maintaining stock levels and establish a communication channel with them by transmitting real-time information. It will also enable stock-based sales allowing the retailers to reduce the inventory of any stock that is soon expiring or is outdated.

Leaders in their respective industries, Panasonic and E Ink are known for devising innovative solutions that focus on addressing the evolving needs of customers and together aim to create solutions for the 'Future of Retailing' in India. Electronic Shelf Label (ESL) with ePaper display inherit the benefits of ePaper to be a role of human and machine interface allowing consumers and retailers to communicate, improving shopping and store operation experience. E Ink’s ePaper display offers benefits of low power, very wide viewing angles and paper-like readability under all store lighting conditions by its bi-stable and reflective technology features.

New Delhi, September 19, 2019