HUAWEI P30 Series Rethinks Smartphone Aesthetics With Trend-Setting Designs And Colours
New device actualizes a combination of exquisite form with
unparalleled function
Today at IFA2019, Huawei launched The New P30
Pro, once again rethinking the boundaries of smartphone aesthetics. Continuing
the HUAWEI P series’ aesthetics design and innovative photography technology,
The New P30 Pro boasts fashionable enhancements in colour design and improved
photographic and video editing functions. The New P30 Pro will be available
globally from September 20, upgraded device is also support EMUI10, opening the
gates for all scenario AI life.
All New
Aesthetic Design: Discovering New Possibilities with a Unique Perspective
Inspired by nature, The New P30 Pro’s brings
consumers two new colour schemes to choose from. Mystic Blue is reminiscent of
the sea reflecting the sky, and Misty Lavender akin to a beach under the sunset,
The New P30 Pro discovers new possibilities and gives mobile aesthetics a
surprising and elegant new look.
The New P30 Pro achieves a smooth transition
between the glossy and matte finish by using the two textures to form a layered
collision and an intense visual effect that solves the problems presented by a
large glass back panel.
Until now, beauty and practicality have always
appeared incompatible, but The New P30 Pro actualizes a great union of
aesthetics and utility. The camera lens area is designed with a high-gloss
surface, while the handheld area is matte to avoid fingerprints.
Become a
Professional Photographer Creating Masterpiece with Ease
A new super night selfie function has been
added to the night view mode, to brighten and beautify faces at night - making
the cheeks look more natural and contouring more three dimensional. At the same
time, it lowers brightness of the light source in the background, and improves
the detail of the dark area, without overexposing the background highlight to
achieve a natural, three-dimensional, refined selfie at night and better night
shots in portrait mode.
Whether you are shooting or editing, AI makes
video creation simple and exciting. The all new upgraded HUAWEI Vlog AI editing
function supports a manual self-creation function that lets you create music
videos from photos and videos in your gallery with just one click. Once the
video is automatically generated, you can customize it further with your
favorite music, filters, effects and movie scales and even add more clips.
The super portrait mode brings a professional
aperture blur effect, making the main character to standout in the background
while showing excellent layering, expressiveness and artistic beauty. The ToF Camera,
with it’s precise depth perception capability works with an AI algorithm to
achieve hair strand-levels of detail and natural simplification. The nuances
stand out from the folds of clothes to the contours of the face to make anyone
in the portrait stand out from the soft and smooth background.
Huawei is committed to providing consumers
with the ultimate photography experience and image quality, pushing the
boundary and creating new photography capability for the future. Thanks to the
HUAWEI P30 Pro’s breakthrough in photographic and zoom capabilities, people are
no longer limited by camera technology. They can enjoy the fun of photography
and discover the world’s beauty all while taking professional level photos.
HUAWEI NEXT-IMAGE Awards has been held since 2017 and its scale and influence
have grown yearly as it enables more and more people to use their mobile phones
to record their lives, express themselves and tell stories.
Deliver
EMUI10, Enabling an AI Life Experience
HUAWEI P30 Series users around the globe will
take the lead in upgrading to the all-new EMUI10 operating system. By employing
distributed technology, EMUI10 can offer users a more refined all-scenario
smart experience. Designed on the basis of human factor research EMUI10 aims to
create comfortable experience.
The magazine style design leaves a great deal
of space to bring about a more transparent and open feeling. Additionally, the
large font grid creates a more concentrated visual focus in in order to remove
complexity and make the display more accurate. This extends to the aesthetic
design of the settings, calendar, contact list and other interfaces to enhance
the user’s visual experience.
EMUI10 is inspired by the Morandi gradient
from Italy
In dark mode, soft light protects your eyes
from glare without a simple colour reversal. Huawei conducted tests on user
reading efficiency to create the most comfortable background colour contrast,
character contrast and spatial contrast for dark mode. Based on customer
research, everything from the background padding to the text icons has been
created to offer a more comfortable and immersive reading experience.
Exploring the laws of nature, EMUI10 looks to
the core principles of dynamic design for the visually pleasing curved
trajectory and spring back effect. The addition of flexible touch, curved
movement and comfortable transitions allows users to enjoy an all around smooth
visual and haptic experience.
EMUI10 also brings an upgraded wireless
display system- “multi-screen collaboration”, which breaks the boundaries
between Windows and Android from the system level. This makes seamless
collaboration between PC and mobile phones a reality with multi-screen
interaction, drag and drop between devices. One can now make full use of a
large notebook screen and peripherals such as a mouse or keyboard.
A Popular
Flagship Device Setting Record Growth
In 2010, Huawei sold
3 million mobile phones. After 8 years, this number has increased by 68 times.
In the first half of 2019, Huawei's smartphone shipments (including Honor
phones) reached 118 million units, a year-on-year increase of 24%. According to
IDC, in the second quarter of 2019, Huawei's smartphone shipments (including Honor
phones) ranked second in the world and first in the Chinese market.
As a perfect blend of technology and art, the
HUAWEI P30 Series has exceeded 10 million units in the first 85 days, setting a
record for Huawei’s flagship device shipments. It has been loved and praised by
many authoritative organizations around the world including the European Image
and Sound Association (EISA). HUAWEI P30 Pro was named the “EISA Best
Smartphone 2019-2020” by the Association, the second year in row Huawei has won
this category.
The New P30 Pro will be available globally
from September 20, 2019.
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