Helo Embarks On Latest Content Creator Search With The Third Edition Of Its ‘Helo Superstar’ Campaign

- Everyone can shine on Helo Superstar campaign, Helo’s ongoing search for the best content creators across 10 content categories in 9 languagesWith 10 billion views from Seasons 1 and 2, Helo Superstar the third installment of its campaign a notch higher, with bigger rewards in store such as iPhone, Apple Watch and more for 100 winners

- Within a mere 10 days of its launch, Helo Superstar 3 broke new records with 3 billion views

Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a few.

The third installment of the campaign, which launched on the 5th of September, is currently encouraging all Helo users to post content in 9 different languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, Bengali and Gujarati.

Helo Superstar is Helo’s largest cross-category campaign which saw more than 10 billion views from its seasons 1 and 2 launched earlier this year. #FunnySuperstar became the number one popular category with 2.1 billion views. More than 36 million Helo users liked, reposted or interacted with comedy content. This time, within 10 days, Helo Superstar has already garnered over 3 billion views, notching a new record!

Helo Superstar presents an amazing opportunity for everyone in India who has a passion for content creation in one selected field. With campaign guidelines that are easy to follow combined with Helo’s easy-to-use content creation tools, Helo Superstar aims at generating an explosive growth of content created by talented people across different language communities in India.

For its third edition, 100 winners from all categories based on the numbers of likes and quality of posts will shine on Helo's stage, with five five grand champions to be announced in mid-October. All participants stand a chance to win a wide range of exciting prizes, with a total value of over 20K USD (around 1.5Million INR), including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and Limited Edition Helo Merchandise.

With over 50 million monthly active users, Helo is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. For more updates, download Helo via iOS or Google Play.

New Delhi, 16th September