Alive & Thrive And TikTok Launch In-App Quiz To Increase Awareness About Malnutrition In India

-Alive & Thrive joins the #GharGharPoshan campaign as knowledge partners to drive an in-app quiz called Poshan ke Paanch Sutra to commemorate Nutrition month.

-The quiz is meant to sensitise the masses about the importance of good nutrition in improving quality of life, preventing illness and ensuring healthy growth for women and children

Alive & Thrive, a global nutrition initiative for mothers and children has launched an in-app quiz in collaboration with TikTok, the world’s leading short-video platform, to support and raise awareness for Indian government’s initiative of Rashtriya Poshan Maah (National Nutrition Month).

The #GharGharPoshan campaign aims to sensitise people about the importance of nutrition in our everyday lives, especially for women and children in India. It encourages TikTok users to assess their nutrition knowledge by simply answering a set of questions while at the same time teaching them about basic nutrition facts.

The #GharGharPoshan campaign, which launched earlier this month, has garnered over 566.9 million views on the app. The campaign has led to the creation and sharing of videos that inculcate the importance of balanced nutrition and share simple nutrition tips that one can learn to include in their daily lifestyles.

·        Recipe for healthy juice at home

·        Picking healthy food over junk food

·        Importance of breast feeding for new borns

·        Healthy food snack options

·        Benefits of including egg in diet

·        Right amount and time for water intake

·        Protein salad for vegetarians

Keeping in mind the theme of the campaign, earlier this month, TikTok launched interactive stickers to actively engage their users to post videos that motivate other users to actively participate in this campaign and learn from each other.

Check out the #GharGharPoshan campaign on TikTok and empower yourself with nutrition information through creative videos. Download TikTok on iOS and Google Play. For more updates, follow TikTok India on TikTok, Twitter, Facebook and Instagram.

National, September 23, 2019