Uber Bats For Sustainability With Its New Campaign #ParksNotParking

Uber urges people to convert parking areas into parks

Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind Uber India’s new campaign #ParksNotParking, which goes live on 20th June. The campaign aims to raise awareness about the ills of growing congestion and pollution in cities which is turning many of them into giant parking lots, thereby underscoring the urgent need to better utilise urban spaces for building parks. Besides providing much needed oxygen, parks will also provide residents and sports enthusiasts the space to play.  

Rapidly rising urban populations coupled with increasing private car ownership have restricted green and playing spaces. The much loved “gully’’ cricket, which has enabled millions of Indian children to enjoy the game and helped build India’s cricketing prowess is losing popularity. Uber hopes its campaign #ParksNotParking will shape a movement to restrict parking and reignite passion for gully cricket.

As an official partner and sponsor of the ICC Men’s World Cup 2019, Uber will cash in on the ongoing excitement for cricket by launching a digital-first campaign, supported by exciting on-ground activations across Mumbai, Delhi and Bengaluru. Cricket nets will be set-up in high footfall areas in Kala Ghoda in Mumbai, South Extension in Delhi and Phoenix Market City in Bangalore to encourage residents to play the game and more importantly, rethink how we can build more sustainable cities.

New Delhi, 20 June, 2019