TECNO Celebrates Free Spirit One In AnyLight’
The
360-degree brand campaign is going live from 2nd May’19 and will run across popular offline and online mediums
TECNO the fastest growing offline
camera-centric smartphone brand of TRANSSION Holdings with presence in over 50+
countries, made its inroads in the country in April’17. As the brand is
celebrating its two-year anniversary in the Indian market today it announced
the commencement of the first brand campaign for the year viz. “Shine in Any
Light” on the back of the recently launched CAMON i4. The 360-degree marketing
campaign will start from 2nd May’19.
The campaign ‘Shine in Any Light’ includes a
series of three documentary style films featuring Vicky Roy -
A Rag Picker turned street photographer,Chandani Srivastava - A
Street Dancer turned Choreographer, and Toshada Uma - The
Hairless Style icon celebrating individuality and strength of mind and people
who believe in paving their own way in life against all odds.
Each films
visuals are a storytelling of ‘Shine In AnyLight’ factor of these
individuals for whom Life is all about living their passion and following their
dreams no matter the darkness. The first film to go on-air is of Vicky
Roy, the Ace Photographer and rest two will follow shortly.
Conceptualised & executed by
CreativeLandAsia, the campaign is targeted towards the youth of the country
that is free and open-minded. They are the ones that do not get influenced
and are rather liberal about the choices they make in life. It is from this
attitude that stemmed the core campaign idea of 'Shine in any light’ focusing
on the belief that for Indian youth life is not just lived, it is performed.
Deep inside everyone there is piece of extraordinary waiting to be seen which
can be discovered through TECNO’s ‘AnyLight camera’ lens, which help the
consumer shine their best in any circumstance.
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