Sony Pictures Networks India Delivers On Its Commitment of 'Ek India Happywala'

N.P. Singh, MD & CEO,
Sony Pictures Networks India

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a Positive Social Impact in the ecosystem by building on its three-pillar framework; Empowerment, Education and Environment. The organization believes that these 3 pillars allow for maximum impact on the lives of those it touches, by helping build a sustainable way of life.

SPN through its umbrella CSR campaign, ‘Ek India Happywala’ attempts to maintain a common thread of purpose underlying business verticals and brands within the network.

Projects:

SPN has undertaken the following CSR initiatives under the three pillars, empowerment, education and environment in the current fiscal:

Empowerment:

1.India Vision Foundation - ‘The Dhun Project' - Music training to prison inmates to enable them to earn a living

2.Cricket Association for the Blind Maharashtra - Supporting the association to organize tournaments, trainings, learning sessions for the blind cricketers of Maharashtra including women and children

3.National Inclusion Cup - Social Development through Football by empowering youth from underserved communities in association with Krida Vikas Sanstha (Slum Soccer)

4.Go Sports - Supporting Para Champions, Rahul Dravid Mentorship and AbhinavBindra Targeting Performance Program for improving standard of sports in India

5.Lakshya Institute - Supporting budding athletes from economically weaker backgrounds in their sporting journey to reach international levels

Education:

1.India Vision Foundation - Residential school support to children of prison inmates

2.Nanhi Kali - Providing academic and material support to girls from underprivileged communities in association with the KC Mahindra Trust

3.Save The Children - Improving the quality of education in schools by building a child friendly environment using toons from the Sony YAY! Channel under YAY! Vidya program in association with Save the Children

4.Salaam Baalak Trust - Providing support in education, nutrition, health care and vocational training to street children

5.Connected Technologies - Improving quality of education in Marathi medium BMC schools by use of enabling technology to create “smart” classrooms

Environment:

1.Naandi Foundation- Providing safe drinking water in villages in Maharashtra by building Community Water Centers at identified locations

2.LEAD India and Connected Technologies - Water Conservation workshops in schools in association with Sony YAY! and LEAD India and Connected Technologies

Mumbai, Maharashtra, India