Sony Announces World’s Smallest Travel High Zoom Cameras with 4K Movie Capability and Upgraded Image Processor

-ZEISS® Vario-Sonnar T* 24-720mm^[1] High Magnification and High Image Quality Lens packed into compact body

-Stunning 4K^[2] video with full pixel readout and no pixel binning

-Upgraded^[3] BIONZ X™ image processing engine and newly implemented front-end LSI for seriously impressive stills

-Versatile operability and shooting capabilities including Touch Focus/Touch Shutter, 180-degree Tiltable LCD and location data acquisition^[4] via Bluetooth^®

Reaffirming the art of digital photography accessible to all, Sony India today boosted its Cyber-shot® line-up of travel high zoom cameras with the launch of the DSC-WX800.

Designed for users who want an unobtrusive camera that can be carried at all times, the new models are packaged in the world’s smallest^[5] body and offer a truly versatile zoom range from 24mm¹ at the wide end up to 720mm¹ super-telephoto. In addition to stunning 4K² movie footage, at the heart of both models sits the powerful BIONZ X image processingengine combined with a front-end LSI that delivers high-speed continuous shooting at up to 10 fps with a buffer limit of up to 155 images^[6]. 

Furthermore, these new models present a fast AF speed of 0.09 seconds^[7].

Some newly added features are Eye AF, Touch Focus/Touch Shutter function, and location data acquisition^[8] via Bluetooth®.

ZEISS® Vario-Sonnar T* 24-720mm High Magnification and High Image Quality Lens packed into compact body

Ideal for travellers & adventure seekers, the huge zoom range offered by the WX800 means that they are ideally suited to the varied demands of travel photography and capturing daily life. Image stabilisation is controlled with Optical SteadyShot™which effectively negates the camera shake blur that often occurs during handheld and telephoto shooting. 

The models are also equipped with a Zoom Assist function that allows the user to zoom out temporarily and displays a wider area when shooting a subject at the telephoto end.

Stunning 4K video with full pixel readout and no pixel binning

With superior performance at high sensitivities, the WX800 can capture 4K² video footage with full pixel readout and no pixel binning. This means that fine details are beautifully rendered and ‘moiré’ and ‘jaggies’ are significantly reduced. The new models can shoot fast-moving subjects with high-frame rate HD^[9] recording at up to 100fps^[10] to produce impressive slow-motion sequences during editing.

Upgraded[i] BIONZ X™ image processing engine and newly implemented front-end LSI for seriously impressive stills

With increase Fast Intelligent AF speed of just 0.09 seconds and an upgraded BIONZ Xprocessor and front-end LSI, the WX800 are a perfect fit, delivering high speed continuous shooting at up to 10fps with a buffer limit of up to 155 images^[11]. For beautifully focused portraits, the new models inherit the much praised Eye AF technology from their α™ siblings and for photographers who prefer to enhance their photos with image editing software.

Versatile operability and shooting capabilities including Touch Focus/Touch Shutter, 180-degree Tiltable LCD and location data acquisition via Bluetooth®

Embracing feedback from users, Sony has implemented Touch Focus and Touch Shutter functionality on the WX800 so that the photographer can directly select their shooting subject the WX800offer My Menu personalisation for instant recall of up to 30 items and the ability to create custom menus.

A 180-degree tiltable LCD screen allows for easy framing of selfies and group shots Location data acquisition4 via Bluetooth® can collect and record location data from a mobile device (Location Information Link) and small size proxy recording allows transfers to smartphones or uploading to websites for quick sharing.

Pricing and Availability

The new DSC-WX800 is available across all Sony Center, Alpha Flagship stores and major electronic stores across India.

Specification Sheet:

New Delhi, 26^th October, 2018