ASUS ZenFone Lite (L1) And ZenFone Max (M1) Launched In India
Qualcomm Snapdragon 430
Octa-Core processor becomes affordable for all
Both the models will be
exclusively launched on Flipkart
- ZenFone Lite (L1) and ZenFone Max (M1) are developed for Indian market taking in to account
Indian consumer preferences
- Octa-core Qualcomm Snapdragon 430 processor
clubbed with Adreno 505 GPU.
- 5.45"
Full View 18:9 display in a compact & pocket-friendly 5" size offers
an immersive cinema-like entertainment experience
- Convenient
face unlock; F2.0 13MP rear camera with PDAF2; triple-slot SIM tray
with dual SIM slots and a microSD card slot for up to 256GB expansion
- ZenFone Max
(M1) comes with 4000 mAh battery that lasts up to 2 days.
ASUS, the
global leader in smartphones and IT technology launched ZenFone Lite (L1) along
with ZenFone Max (M1), compact 5.45” high performance smartphones that are
designed to put the power packed fun back into mobile lifestyles of the affordable
smartphone consumers.
ZenFone Lite
(L1) and ZenFone Max (M1), smartphone will be co-marketed and distributed
online under the recently announced partnership between ASUS and Flipkart , India
ZenFone
Lite (L1) – Whatte Performance!
Powered by
class leading Qualcomm Snapdragon 430 Octacore Processor, ZenFone Lite (L1)
features a 5.45-inch Full View 18:9 display in an amazingly compact body that's
as small as many 5-inch phones, offering an immersive cinema-like entertainment
experience in a comfortable-to-hold form factor. The high-capacity 3000mAh
battery now gives users more mobile freedom than ever, giving them all-day
standby with extended talk times and the ability to enjoy their music or videos
for longer. ZenFone Lite (L1) is equipped with up to a 13MP rear camera with
phase-detection autofocus (PDAF) and a high-quality five-element lens2,
allowing users to capture amazing and memorable moments.
Offering
class-leading convenience, ZenFone Lite (L1) features face-unlock capabilities
for easy hands-free unlocking. It also includes two SIM slots and a microSD
card slot for adding up to 256GB of extra storage.
ZenFone Lite
(L1) is available with Android™ Oreo® enhanced
with the brand-new ASUS ZenUI 5.
The
pocket-friendly 5.45-inch ZenFone Lite (L1) is just as small and compact as
many standard 5-inch phones, something made possibly by its big and bright ASUS
Full View HD+ display. This has ultra-slim side bezels and an 18:9 aspect ratio
that not only make it bigger, wider, clearer, and brighter, but also allow it
to fit in a much smaller frame than a standard display. The result is more
screen with less bulk, providing users with an immersive cinema-like experience
in a lightweight body that's truly comfortable to hold.
More
energy!
For non-stop
entertainment, ZenFone Lite (L1) is comes with a 3000mAh battery. The
high-capacity battery supports up to 28 hours of 3G talk time, up to 4 days of
music playback, video playback of up to 9 movie-length videos, up to 37 days of
4G standby time and up to 17 hours of Wi-Fi web browsing.
Packed with
Qualcomm’s Snapdragon 430 is an octa-core processor that consists of 8 A53
cores, clocked at 1.4GHz; this along with the Adreno 505 GPU enables the
ZenFone Lite (L1) to offer powerful performance that’s available on-demand in
your everyday smartphone scenarios. With twice the amount cores available compared
to a Quad-Core processor, the SD430 though might offer powerful performance; it
also offers the best in class power-efficiency.
More
fun!
ZenFone Lite
(L1) is designed for maximum convenience, with class-leading features including
face unlock. This allows easy hands-free unlocking of the, a very useful
feature when the user's hands are occupied, wet or when wearing gloves.
At the rear is
up to a super-sharp f2.0 13MP main camera with a 0.3-second PDAF focusing
system, so ZenFone Lite (L1) is always on hand to capture life's magic moments
— even the fastest-moving ones. A high-quality five-element lens ensures
bright, crisp and clear pictures in any situation.
With ZenFone
Lite (L1), users don't need to carry two separate phones: its handy triple-slot
tray takes two 4G LTE SIM cards[i], and there's also a
microSD card slot supporting up to 256GB of extra storage. With this great
feature, users can have two different phone numbers, and add as much storage as
they need for their music, photos, videos and other personal stuff.
With a choice of two vivid
metallic colors — Black and Gold — ZenFone Lite (L1) lets users make their own
bold style statement and let their individuality shine.
ZenFone
Max (M1) – Whatte Powerhouse!
In line with
the hallmark of the ZenFone Max Series ZenFone Max (M1) offers a class-leading
high-capacity 4000mAh battery With its expansive 5.45” full view display,
compact size, convenient face and finger print unlock and high capacity RAM and
Storage, ZenFone Max (M1) offers a class-leading combination of features
designed to encompass all life's adventures. ZenFone Max (M1) has the stamina
to go the distance, and lets users enjoy uninterrupted smartphone experience —
all in a stylish metallic-finished design that's ergonomic and comfortable to
hold.
Max
display
The 5.45-inch
full-view HD+ (720 x 1440) display in ZenFone Max (M1) has an ultrawide 18:9
aspect ratio and ultrathin bezels that give ZenFone Max (M1) a high
screen-to-body ratio. This allowed our engineers to craft an amazingly compact
and ergonomic body that's no larger than most standard 5-inch smartphones.
The greatly
expanded viewing area makes viewing photos and watching widescreen videos
incredibly immersive and when browsing the web there's less need for scrolling.
Multitasking is also easier, as two apps fit comfortably side-by-side on the
screen.
The slim and
elegant size, premium metallic finish and 2.5D-curved front edges of ZenFone
Max (M1) makes it exceptionally comfortable to hold, with significantly
less bulk than a standard 5.5-inch phone. It's available in two gorgeous colors
to match the user's style: Black and Gold.
Max
photos
With ZenFone
Max (M1), photo lovers can enjoy unrivaled creative possibilities. In addition
to the front f/2.0 selfie camera with LED flash, ZenFone Max (M1) features an
advanced rear-camera system designed to take mobile photography to new heights.
Its 13MP PixelMaster main camera is equipped with LED flash, f/2.0 aperture
lens to capture clearer photos, and a phase-detection autofocus (PDAF) system
that can accurately focus on the subject in just 0.03 seconds even if the
subject is moving.
Max
stamina
The hallmark
of the ZenFone Max Series is the huge battery capacity, designed for serious
travelers and those who need maximum battery endurance. ZenFone Max (M1) has a
high-capacity, high-density 4000mAh battery that not only gives it incredible
staying power, but also contributes to its unbelievably compact dimensions.
ZenFone Max (M1), also sports the
Snapdragon 430 is an octa-core A-53 processor clocked at 1.4GHz and is paired
with the Adreno 505 GPU for exceptional visuals and best in class
power-efficiency.
ZenFone Max
(M1) offers users up to 41 days on standby, 36 hours of 3G talk time, up to 23
hours of web browsing on Wi-Fi, or up to 16 hours of video playback. Its
massive capacity also allows it to be used as a handy power bank to charge
other devices.
The battery
system in ZenFone Max (M1) features ASUS PowerMaster, a suite of intelligent
power-management technologies that work in concert to optimize battery life,
ensure safety and long-term performance, provide reverse-charging capability,
and more. Twelve safety checkpoints — including temperature monitoring and
overvoltage protection — combined with automatic maintenance settings keep
ZenFone Max’ (M1) battery running optimally, providing a 2X-longer average lifespan
compared to other smartphone batteries.
Max
convenience
In addition to
Finger Print Sensor, ZenFone Max (M1) features face unlock, which gives users a
quick and convenient alternative to the rear fingerprint sensor for unlocking
the phone when fingers are wet, messy or glove-covered.
PRICING
o
ZenFone Lite (L1) will be
available at an introductory price of ₹5999/-
o
ZenFone Max (M1) will be
available at an introductory pricing of ₹7499/-
SPECIAL
LAUNCH OFFERS
o
ZenFone Lite (L1) :
Complete Mobile Protection at the special price of ₹99
o
ZenFone Max (M1: Complete
Mobile Protection at the special price of ₹99 and ‘No
Cost EMI’ upto 6 months, starting at ₹1250 per month
on both credit and debit cards of leading banks
o
*The special launch offer will be available for limited period.
JIO
OFFER
- Jio users
recharging with ₹198 and ₹299 plans will get following leading offer.
- ₹2200/- Cash Back (Instant credit of 44 vouchers of ₹50 each which can be redeemed upon subsequent recharges in MyJio App)
- 50GB additional 4G data (5GB 4G additional data voucher per recharge for
first 10 recharges)
For detailed offer terms and conditions visit www.jio.com
AVAILABILITY:
SPECIFICATIONS
ZenFone
Lite (L1) - ZA551KL
|
||
Design & Dimension
|
Metallic Finish,
82% Screen to Body Ratio, 140g 147.26mm * 71.77mm * 8.15mm |
|
Display, Resolution
|
5.45'' HD+ IPS Display (1440*720)
18:9 Full view Brightness in 400 nits min 800:1 contrast ratio min 65% NTSC Color Gamut |
|
Camera
|
Front Camera
|
5 MP, 3P Lens, f/2.4 aperture, 1.12um pixel size,
LED Flash
Front camera modes -
• Auto • Beauty • Portrait • HDR
|
Rear Camera
|
13MP, 5P lens, f/2.0, 1.12um, 0.03s PDAF, LED
Flash
Camera modes - • Auto • Beauty • Pro • Panorama • Time Lapse • Portrait • HDR |
|
Audio
|
Big magnet speaker, Single microphone
|
|
Security
|
Face unlock
|
|
Performance
|
Qualcomm Octa Core Snapdragon 430 (1.4GHz)
|
|
Memory
|
RAM / ROM
|
2GB RAM/16GB ROM
LPDDR3 microSD card support (Up to 256GB) |
3000mAh
5W adapter |
||
SIM
|
Dual SIM (VoLTE supported across all major
carriers)
3 Slot, 2 SIM card, 1MicroSD |
|
OS
|
Android O with Zen UI 5.0
|
|
Wi-Fi
|
802.11 b/g/n
|
|
Sensor
|
Accelerometer
E-Compass Proximity Ambient light |
|
GPS
|
AGPS, GPS, GLONASS
|
|
Bluetooth
|
V4.0
|
|
ZenFone
Max (M1) - ZB556KL
|
||
Design & Dimension
|
Metallic Finish,
2.5D Glass 82% Screen-to-body ratio 150g 147.3mm*70.9mm*8.7mm |
|
Display, Resolution
|
5.45'' HD+ IPS Display (1440*720)
18:9 Full view Brightness in 400 nits min 800:1 contrast ratio min 65% NTSC Color Gamut |
|
Camera
|
Front Camera
|
8 MP, 4P Lens, f/2.0, 1.12um pixel size, LED
Flash
Front camera mode -
• Auto • Beauty • Portrait •
HDR
|
Rear Camera
|
13MP, 5P lens, f/2.0, 1.12um, 0.03s PDAF, LED
Flash
Camera modes - • Auto • Beauty • Pro • Panorama • Time Lapse • Portrait • HDR |
|
Audio
|
Big magnet speaker, bottom output
Dual microphone |
|
Security
|
Rear fingerprint sensor, 0.3 sec fast unlock,
5-finger & 360° recognition,
Face-unlock
|
|
Performance
|
Qualcomm Octa-Core Snapdragon 430 (1.4GHz)
|
|
Memory
|
RAM / ROM
|
3GB RAM/32GB ROM
LPDDR3 microSD card support (Up to 256GB) |
4000mAh
10W adapter |
||
SIM
|
Dual SIM (VoLTE supported across all major
carriers)
3 Slot, 2 SIM card, 1 microSD |
|
OS
|
Android O with ZenUI 5.0
|
|
Wi-Fi
|
802.11 b/g/n
|
|
Sensor
|
Accelerometer
E-Compass Proximity sensor Ambient light sensor |
|
GPS
|
AGPS, GPS, GLONASS
|
|
Bluetooth
|
V4.0
|
|
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