Announcing Arm Treasure Data's Audience Suite
• The Audience Suite makes customer data accessible and actionable
providing a complete customer profile on one screen
• Intuitive interfaces providing a guided segmentation experience with
the most detailed customer profiles
• Marketing-enabled AI capabilities for predictive analytics and
scoring
• Real-time personalization with key attributes and integrations with
the most widely used marketing applications on the market
A More Intuitive And Actionable Customer Data Platform To
Keep Pace With Today’s Enterprise Data
Today’s marketing operation is an engine - constantly in motion to
drive messages and communications that improve sales. Amidst the increasing
pace of data, adding new marketing technologies and/or data sources shouldn’t
cause disruptions for this “engine” - that’s where a customer data platform
(CDP) comes in. We’ve heard from our customers that, they need consolidated
access to all of their data, as well as a fast and easy way to take action on
the data. That’s why we’ve developed the Arm Treasure Data Audience Suite, a
set of marketer applications to be used seamlessly alongside the big data
profile set our customers are already building, maintaining and activating with
Treasure Data.
The Audience Suite Makes Customer Data Accessible And
Actionable
Audience Suite uses unified first, second and third-party customer
data sets, which are continuously compiled from offline sources, as well as the
most widely used marketing and sales systems available today. It then provides
marketers with limitless levels of detail in a guided segmentation experience
and offers marketing-enabled AI capabilities for predictive analytics and
scoring. The extensive
integrations library boasts 100+ output connectors for activating precise
customer segments, with new marketing application connectors - for systems such
as Eloqua, YouTube, MailPublisher, Google AdWords and more. And, new
integrations are being added continually.
Unlike other industry solutions that only collect, unify and export
customer data, Treasure Data is the solution to securely collect and store,
unify, analyze and activate customer profiles for more precise targeting and
real-time personalization. It is the one enterprise Customer Data Platform that
brings a feature-rich set of marketer-enabled functionality to the market on
top of a proven data management and analytic foundation. With all of this
functionality in one system, customers enjoy all the benefits of optimized
marketing efforts that convert, while saving time and money on implementation and
adoption.
Callout: “Unlike other industry solutions that
only collect, unify and export customer data, Treasure Data is the solution to
securely collect and store, unify, analyze and activate customer profiles for
more precise targeting and real-time personalization.”
Here are some highlights from this latest release:
A Complete Customer Profile On One Screen
To avoid invisible or ‘lost’ data, our customers can customize and
automate their data models with no limits. This lets them build customer profiles
that only they can leverage and then manage them with built-in dashboards to
make fast decisions on customer model adjustments. Treasure Data profiles
surface this data model on one screen for a deep dive into every customer.
There’s no limit to the number of profiles you can rationalize for cost-savings
targets or what you can uncover about your customers as you drive toward a “segment
of one” strategy.
• Convenient visualizations to highlight total numbers in an audience,
new customers and growth trends
• An intuitive interface that lets you review full profiles of every
customer, quickly assessing attributes and behaviors
A Guided Segmentation Experience With Every Customer Detail
Ease of use is a top priority for us. With Treasure Data’s Segment
Builder, marketers are guided step-by-step through the process of creating and
fine-tuning segments for effective targeting of the right groups of customers
and prospects. Now our customers can build and manage groups of profiles at
scale, increasing the numbers of campaigns they can run, while improving their
performance with more precise targeting.
We’ve made it easier for customers to take immediate action on
customer segments that are always up to date.
• Full set of data, including actions taken and not taken, to build
the most relevant segments
• Ability to create segments and update them automatically from
real-time actions taken by website visitors (and even reuse them!)
• Ability to personalize content, offers, and messages on the spot -
using interactive screens that automatically update with profile counts and
statistics
Marketing-Enabled AI Capabilities For Predictive Analytics
And Scoring
We are strongly committed to making predictive modeling accessible to
more marketers. After all, analyzing customer profile data shouldn’t require an
army of data scientists! With Audience Suite, predictive scoring works within
your unique customer audience and helps marketers build models based on
propensity - how likely or unlikely people are to take an action, such as
purchase, or churn.
Providing more than just scores to be analyzed, Treasure Data takes
predictive capabilities to the next level with intuitive visualizations for
marketers to adjust scoring thresholds and easily create the right segments.
This allows our customers to create optimized offers, promotions, discounts and
more based on thousands of behavioral data points in no time.
• Embedded machine learning logic and visual wizards to assist
marketers in building a predictive scoring model (including a Feature Guess
algorithm that recommends “predictive” attributes and behaviors to include
based on statistics)
• Guided predictive scoring to incorporate into new or existing
segments
• Built-in machine learning libraries that support algorithms for recommendations,
categorization, language processing and more
• Built-in statistics for fine-tuning and checking accuracy of
predictive scoring models
Real-Time Personalization With Key Attributes
We’ve heard loud and clear from our customers how crucial it is to use
the most up-to-date data for activation of messages and offers. Our new Profile
Sets API automates the delivery of the latest segment information to the most
widely used personalization tools in the market today.
The Profiles Sets API adds new key attribute and behavior parameters
to profiles, such as propensity scores and demographics. With more information
about the segment handed off at the point of engagement, Treasure Data
optimizes the everyday use of our powerful segmentation capabilities.
• More efficient and effective personalization based on more
attributes
• The ability to update customer profile and segment data in real-time
• Integration with Adobe Target, Optimizely, Google Optimize &
more
The pace of data shows no signs of slowing down. In fact, the number
of marketing systems has grown to more than 7,000 today based on the latest
MarTech landscape*. That means more sources of customer and prospect data and a
growing need to make it actionable across ever-expanding channels.
Given the challenges our enterprise customers are facing, the launch
of Audience Suite comes in the nick of time, empowering our customers to
immediately put their customer data to use — not just for analysis and
understanding - but for quick and purposeful marketing activities and
campaigns.
To learn more about Treasure Data’s capabilities, read all the details here.
*Brinker, S. (2018, August 01). Marketing Technology Landscape
Supergraphic (2018): Martech5000 (actually 6,829). Retrieved September 25,
2018, from
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