ASUS Wins 18 iF Design Awards 2018
Award-winning products mark the 15thconsecutive
year ASUS has been honored by iF International Forum Design for outstanding
innovations
· ASUS won 18 prestigious iF Product
Design Awards, including seven for ROG products
· Awarded products include
motherboards, desktop PCs and notebooks, Zenbo home robot, monitors,
smartphones, components, peripherals and accessories
· Award-winning products stood out
from a large field of 6,400 entries from 54 countries
ASUS
today announced wins of 18 prestigious 2018 iF Product Design Awards. Spanning
three product categories — Gaming Hardware/VR, Computer, and Telecommunications
— the award-winning products represent the ASUS commitment to design innovation
and engineering excellence. The awarded products were selected from a
competitive field of 6,400 entries from 54 countries.
The
winners in the Gaming Hardware/VR category are the ASUS FX503, ROG G703, ROG
Zephyrus, ROG Strix SCAR Edition and ROG Strix Hero Edition gaming laptops; ROG
Poseidon GeForce GTX 1080 Ti, ROG Strix GeForce GTX 1080 Ti graphics cards;
ASUS Windows Mixed Reality headset; ASUS SBW-06D3X-U UHD Blu-Ray optical drive;
ROG Strix Fusion gaming headset series; ASUS Cerberus Fortus mouse; and ROG
Ranger 2-in-1 backpack.
In the
Computer category, the award-winning products are the ASUS TUF X299 Mark 1
motherboard, ASUS Zen AiO ZN242 all-in-one desktop, ZenBook Flip S (UX370)
convertible laptop, ASUS Designo MZ27 monitor, ASUS Zenbo smart home robot, and
ASUSPRO B9440 business laptop. The ZenFone 4 Series won an award in the
Telecommunications category.
Each
year, the world’s oldest independent design organization, Hannover-based iF
International Forum Design GmbH, organizes the iF Design Awards. These awards
are recognized worldwide as a seal of quality for products that excel in
specific criteria, including design quality, degree of innovation,
functionality, ergonomics and more. An independent jury of 63 experts from
countries around the world assesses products and selects winners.
2018 iF
Design Award Winners – Gaming Hardware/VR category
ASUS
FX503
ASUS FX503
is a compact and powerful Windows 10 laptop that packs the latest 7th
Generation Intel® Core™ processor and NVIDIA® GeForce® GTX
10-Series graphics. A high-capacity battery ensures that users stay productive
or entertained throughout the day, while an intelligent cooling system enables
graphically intense gaming sessions without throttling. FX503 is the first in
the series to feature an ultrafast 120Hz, 15.6-inch Full HD display for
cinematic experiences and smoothest gameplay. While offering power and performance,
its lightweight design allows for easy portability.
ROG
G703
ROG
G703 is the world's first gaming laptop with an ultrasmooth 17.3-inch Full HD
IPS-level display with NVIDIA®G-SYNC™ technology for a 144Hz refresh
rate. Powered by the factory-overclocked Intel® Core™ i7-7820HK
processor that reaches incredible speeds of up to 4.3GHz out of the box, NVIDIA
GeForce® GTX 1080 graphics with a maximum boost clock of up to
1974MHz, and Windows 10, ROG G703 is an unmatched gaming powerhouse.
ROG
Zephyrus
ROG
Zephyrus is the world’s slimmest gaming laptop powered by a 7th Generation
Intel® Core™ i7 processor and the latest NVIDIA® GeForce® GTX
1080 (Max-Q) graphics. It features the Windows 10 Creators Update, which
improves the performance of PC games via the all-new Windows Game Mode while
also making it easier to perform native game-streaming with Beam, Microsoft’s
streaming service. The 15.6-inch ROG Zephyrus features an ultraslim profile and
incorporates the ROG-exclusive Active Aerodynamic System (AAS) — a specially
designed cooling system. It also features customizable ASUS Aura RGB lighting
effects and a superfast 120Hz panel with wide-view technology, 100 percent sRGB
color gamut and NVIDIA G-SYNC™ for breathtaking gaming visuals.
ROG
Strix SCAR Edition and ROG Strix Hero Edition
ROG
Strix SCAR and Strix Hero Editions are built for esports gaming titles. Hero
Edition is ideal for fearless multiplayer online battle arena (MOBA) games, and
features an aggressive design with monster scales, silver Mayan-inspired
patterns, and deep blue accents that project heroes’ might. SCAR Edition is
ideal for first-person shooters, and features an anodized Gunmetal Grey finish.
Engineered with Intel®Core™ i7 processors and NVIDIA® GeForce® GTX
10-Series graphics, the 15.6-inch GL503 and 17.3‑inch Strix GL703 give gamers
the tools they need to control the competition — so they can gear up, stake
their ground and get ready to win.
ROG
Poseidon GeForce GTX 1080 Ti
ROG
Poseidon GeForce GTX 1080 Ti features the next-generation DirectCU H2O cooler,
combining liquid and air in a larger 2.5-slot design. The expanded heatsink
boasts 40 percent more area than its predecessor, while the updated plumbing
improves the liquid flow rate by 22 percent. Support for standard G1/4 fittings
make it easy to add the card to custom loops, and dual FanConnect II headers
let the card manage system fans for gaming-optimized cooling. Poseidon GTX 1080
Ti features ASUS Aura Sync lighting and adds a new twist with a
‘mirror-reflection’ design that gives the illusion of a lighting effect that
extends to infinity. ROG Poseidon GeForce GTX 1080 Ti is produced using
Auto-Extreme technology, the industry’s first and only 100 percent-automated
production process, for improved quality and reliability.
ROG
Strix GeForce GTX 1080 Ti
ROG
Strix GeForce GTX 1080 Ti includes a 2.5-slot for 40 percent more surface area
for heat dissipation, compared to previous two-slot designs. It is packed with
exclusive ASUS technologies, including the all-new MaxContact, an
industry-first GPU cooling technology that features an optimized copper
heat-spreader that is in direct contact with the GPU for improved thermal
transfer. MaxContact, together with three patented wing-blade 0dB fans,
delivers cooler, quieter performance. The fans are IP5X dust-resistant for
improved reliability and extended lifespan. ASUS FanConnect II provides
hybrid-controlled fan headers and a comprehensive set of GPU Tweak II tuning
options to optimize system cooling even further. Industry-exclusive
Auto-Extreme technology with 10+2-phase Super Alloy Power II components ensures
premium quality and reliability.
Strix
GeForce GTX 1080 Ti also features synchronized ASUS Aura Sync technology for
complete RGB LED customization and personalization. A VR-friendly design with
two HDMI ports lets gamers keep a VR headset connected to their system for
immersive, virtual-reality gaming any time.
ASUS
Windows Mixed Reality headset
The
ASUS Windows Mixed Reality Headset features innovative Microsoft technology to
bring immersive real-world and virtual experiences to users. It features a
beautifully unique design with a pattern of hundreds of 3D polygons and a
glossy tone-on-tone effect. Weighing under 400 grams and featuring premium
antibacterial cushioned materials and a balanced-crown design that reduces
pressure on the nose and face, the ASUS Windows Mixed Reality Headset is cool
and comfortable to wear for extended periods, so users can enjoy amazingly
immersive experiences for longer. It features innovative inside-out tracking
with two built-in front-facing tracking cameras with six-degrees-of-freedom
(6DoF) position tracking and it doesn’t need external sensors or additional
software — so initial setup is simple and users can get up and running in
minutes. To ensure the widest range of stunningly immersive virtual
experiences, the ASUS Windows Mixed Reality Headset supports more than 20,000
Windows apps and more than 2,000 Steam® VR titles.
ASUS
SBW-06D3X-U optical drive
ASUS
SBW-06D3X-U is the world’s first external Blu-ray optical drive capable of
playing 4K UHD Blu-ray movies. It has a futuristic design with ASUS Aura Sync
RGB LEDs, giving it a look that goes well with gaming systems. It has a
built-in fold-out stand for space-saving vertical placement. A USB 3.1 Gen 1
Type-C™ (USB-C) port provides fast file transfer speeds and eliminates the need
for a power adapter.
ROG
Strix Fusion gaming headset series
ROG
Strix Fusion series is a new gaming headset series that offers no-compromise
gaming audio quality, comfort and style. Currently available in two models —
ROG Fusion 300 and ROG Fusion 500 — ROG Strix Fusion headsets feature exclusive
ASUS Essence drivers, airtight chamber technology for top-notch audio, ROG
Hybrid cushions for extreme comfort, plus captivating lighting that lets gamers
show their personal style.
ASUS
Cerberus Fortus
ASUS
Cerberus Fortus is an ambidextrous gaming mouse engineered for
battlefield-dominating performance. Its magnesium-alloy base evenly distributes
weight to provide smooth gliding and pinpoint accuracy. The metal base also
improves durability, providing reassurance that Cerberus Fortus is built to
last. High-quality Omron mouse switches also ensure the fastest response times
and extended durability, with a lifespan of up to 50-million clicks.
ROG
Ranger 2-in-1 Backpack
Ranger
2-in-1 Backpack is a unique and stylish travel accessory for gamers. Featuring
detachable front and rear compartments, it’s designed for comfortable and easy
transport of any gaming gear. The modular design of the Ranger 2-in-1 Backpack
lets gamers easily customize its capacity to suit whatever gaming gear they’re
transporting — from light to heavy loads, and from small accessories to 17-inch
gaming laptops. A full-size front ethylene vinyl acetate (EVA) panel with a
reflective ROG logo provides total protection, while displaying a gamer’s
unique ROG style. With its ergonomic shoulder straps and ventilated
back-padding — constructed from memory foam — the Ranger 2-in-1 Backpack is
comfortable for all-day use, even when fully loaded.
2018 iF
Design Award Winners – Computer category
ASUS
TUF X299 Mark 1 motherboard
TUF
X299 Mark 1 comes from the TUF family of motherboards that prioritize
reliability and durability for PCs built to go the distance. TUF X299 Mark 1
features a protective cover that streamlines airflow over the board and prevents
dust accumulation. Besides the dedicated fan that directs cool air toward the
primary M.2 slot, it is also laced with additional temperature sensors to
monitor different zones on the motherboard and in your system as a whole.
Sensor data is fed into Thermal Radar 3 software that intelligently manages
system cooling to keep temperatures and acoustics low. Its updated armor is the
strongest yet for TUF motherboards, but its real strength comes from the
Fortifier backplate that prevents the board from warping while helping to
support massive air coolers that tend to hang a lot of weight off of the
socket. The TUF X299 Mark 1 also features a VGA holder that eliminates ugly and
potentially damaging graphics card sag by supporting the motherboard to prevent
bowing and bending.
ASUS
Zen AiO ZN242
Zen AiO
ZN242 is a powerful, compact and elegant all-in-one PC that pushes the
boundaries of what's possible — to deliver the ultimate AiO computing
experience. Zen AiO ZN242 features a 23.8-inch NanoEdge frameless display with
an industry-leading 90% screen-to-body ratio, 100% sRGB color gamut and 178° wide-view
technology for incredibly immersive viewing. As well as stunning looks, Zen AiO
ZN242 delivers seriously powerful performance, with a 7th Generation Intel® Core™ i7
quad-core processor, up to 32GB of DDR4 RAM, and gaming-grade NVIDIA® GeForce® GTX
1050 graphics. Zen AiO ZN242 offers a clean and uncluttered design with a
gorgeous metal-like Icicle Silver finish. It features many thoughtful and
practical touches including a pop-up camera and hidden cooling vents in the
rear logo. It has a sturdy, diamond-cut stand with an ultraslim metal base
adorned with our iconic Zen-inspired spun-metal finish.
ASUS
ZenBook Flip S (UX370)
ZenBook
Flip S is the world’s thinnest convertible laptop and it’s also one of the
lightest. A mere 10.9mm thick and weighing only 1.1 kg, it features an Intel
Core i7 processor, up to a 1TB SSD, 16 GB of RAM, a 13.3-inch high-resolution
display with ASUS Pen support, and two USB-C ports. The new 360° ErgoLift hinge
on ZenBook Flip S is smooth and stable, holding the display securely at any
angle. The innovative hinge has a dual-action mechanism that lifts and tilts
the keyboard into the perfect typing position when the display is opened beyond
135°. The integrated fingerprint scanner in the ZenBook Flip S is one of the
slimmest scanners in the world, and it’s positioned on the side of the laptop
for easy access in any mode.
ASUS
Designo MZ27AQ monitor
Designo
MZ27AQ is a stunning 27-inch monitor that heralds a new generation of
frameless, ultraslim monitors. Winner of a 2017 Computex d&i award, Designo
MZ27AQ measures just 7mm at its thinnest point, and boasts a sharp, WQHD (2560
x 1440) IPS panel with a 100% sRGB color gamut to deliver incredible visuals
for home entertainment. With an integrated 2.1-channel ASUS SonicMaster audio
system co-developed with Harman Kardon, Designo MZ27AQ features two 6-watt
stereo speakers and an external 5-watt subwoofer.
ASUS
Zenbo
Zenbo
is the first commercially available home robot designed to provide assistance,
entertainment, and companionship to families. Zenbo is a fun and educational
playmate for kids, entertaining them with interactive storytelling and learning
games that foster creativity and logical thinking skills. As a hands-free
household keeper, Zenbo enriches the home with a broad range of skills that
make life easier and more enjoyable. He can control many smart home devices,
assist in the kitchen by reading recipes out loud and by functioning as a
voice-controlled timer, serve as a family photographer with his built-in
camera, and operate as a home security camera to give homeowners peace of mind
when they are away.
ASUSPRO
B9440
ASUSPRO
B9440 is currently the world’s lightest 14-inch business notebook. Designed for
discerning on-the-go professionals and weighing just 1.05 kg, B9440 has an
ultracompact design with a footprint no larger than many 13-inch notebooks,
making it the ultimate take-anywhere notebook for business productivity.
Stylish and practical, the sleek B9440 features an all-metal chassis crafted
from magnesium alloy — a premium material that is both lighter and more rigid
than standard aluminum alloy. Its ergonomic keyboard has an innovative tilting
design that positions it perfectly for comfortable typing. B9440 is US MIL-STD
810G military-graded and also passes extra-strict ASUSPRO reliability
standards, undergoing a series of extreme tests to ensure dependable operation
in any environment.
2018 iF Design Award Winners –
Telecommunications Category
ZenFone
4 Series
ZenFone
4 Series smartphones are designed to provide the best mobile photography
experiences, with dual cameras that enable unlimited creative options and give
users the freedom to capture their world from multiple perspectives.
ZenFone
4 is a 5.5-inch smartphone that evolves the ZenFone lineage with luxurious
design while delivering an unparalleled mobile photography experience with a
dual-lens camera system featuring the flagship Sony IMX362 image sensor, a
large f/1.8 aperture lens, and a 120° wide-angle lens. The latest powerful and
energy-efficient Qualcomm Snapdragon 660/630 Mobile Platform provides
performance for every scenario, and a high-capacity 3300mAh lithium-polymer
battery coupled with ASUS BoostMaster fast-charge technology keeps ZenFone 4 going
longer.
AVAILABILITY
& PRICING
Please
contact your local ASUS representative for product availability and pricing
information.
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