Oraimo - Transsion Holdings Launches Its Smart Accessory Brand In India

- Builds on the high traction generated by its four mobile brands – itel, TECNO, Spice and Infinix – with the launch of trendy, smart, multifunctional accessories to help consumers ‘Keep Exploring’

Transsion Group, one of the world’s major mobile phone manufacturers and a leading supplier of communication devices, has recently launched Oraimo, its smart accessory brand in India.

       

In line with its brand philosophy ‘Keep Exploring’, the launch is aimed to help young Indians explore through a large variety of cool, trendy, and smart accessories to add more excitement to their lives. This launch will complement Transsion’s four mobile phone brands – itel, TECNO, Spice Devices and Infinix – and to add another exciting experience to the consumer’s overall ownership experience.

        

Oraimo aims to build on the success of its sister brands with its wide range of smart, innovative, and affordable accessories across various categories such as Power Banks, Headphones, Wearable Smart Devices, Speakers, Chargers, Cables, Protectors, Memory Cards etc.

The move comes close on the heels of the spectacular reception that Transsion’s mobile phone brands have received in the Indian market, thanks to their highly differentiated, best-in-class proposition.

Oraimo is a smart accessories brand of Transsion Group specialized in designing, manufacturing and retailing consumer electronics products. Oraimo develops cool and creative smart-accessory for young people around the world, enable them to explore more excitement. By now, Oraimo is available in over 20 countries and regions across Africa and Asia.

New Delhi, December 26, 2017