Smartron Announces Strategic Partnership with Eros, Strengthens Entertainment Services Platforms for Smart Devices

• Offers highly intelligent and customized entertainment experience based on TronX machine learning
• Provides TronX^TM seamless integration  across all smartphones and smart devices

Smartron, India’s First Global Technology OEM Company and premier IoT brand has announced a strategic partnership with Eros Now to provide its extensive entertainment repertoire to Smartron customers on June12, 2017. Through this partnership Smartron devices’ users will be able to experience seamless entertainment content which is deeply integrated into the *tronX^TM and suggests recommendations based on deep learning. This exclusive partnership will provide 2 months of free vast repository of movies to all Smartron users in multiple languages that can be accessed through a cloud platform -  tcloud.

The smartphone user base in India reached 300 million in 2016 with the market growing by 18% as per a report by Counterpoint’s Research, paving the way for Indiato become the second-biggest smartphone market in terms of active unique smartphone users. Another latest report by Cisco Indiasays, Video content will account for nearly 50% of data consumption in India by 2018, and will hit 72% by 2020.

“Improvement in mobile devices technology and internet connectivity, has provided the viewers with the option of accessing digital media content on the go. Consumption of Video content has shown a steep rise in Indiaover the years and our partnership with Eros Now will prove beneficial in bringing together highly intelligent, customized and seamless entertainment experience through our tronX^TM  platform on all our smart devices. This is just the beginning of ushering in the era of simplifying the IoT experiences for our consumers,” said Mahesh Lingareddy, Founder and Chairman, Smartron

Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital said, “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere”.

*tronX^TM: An AI powered IoT platform offering devices, sensors, services, community and care delivering seamless and intelligent experience targeting consumer, enterprise, industrial and infrastructure markets

About Smartron:

Smartron was founded in August 2014 with a vision to build India’s first true global technology OEM brand that is ‘designed and engineered’ in India for India and the world. Smartron developed and introduced TronX^TM an AI powered IoT platform offering devices, sensors, services, community and care delivering seamless and intelligent experience targeting consumer, enterprise, industrial and infrastructure markets. With more than 50 patents already filed, Smartron is innovating and investing in variety of smart, sensor, robotics, big data, artificial intelligence and UI/UX technologies.  

Smartron high-end tbook, tphone and srtphone under TronX^TM platform give the users easy access to the tstore, tcloud (unlimited storage), tcare and services offering seamless experiences. Sachin Tendulkar the Brand Ambassador and Strategic Shareholder of Smartron had formally launched these devices.

About Eros Now:

Eros Now is Eros International Plc’s leading on-demand Indian entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. Eros Now offers its 58 million registered users worldwide the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features, such as video in HD, subtitles in English and Arabic, movie downloads, and high quality original drama series differentiate the Eros Now entertainment offering. To see, watch now:www.erosnow.com.     

Press Release